Meet the football coaching team and find out how we are producing better coaches through the Bradfield Certificate in Coaching Football.

Luke Webb

Luke is the Director of Football at the College. After a three year professional playing career at Arsenal, Coventry City and Hereford United, Luke sadly had to retire due to injury. He continued with his passion for education and psychology and completed a BSc Hons Sports Science and Psychology degree at the University of Roehampton while working part time with Bradfield as a coach.

Luke became a full time member of the teaching staff at Bradfield in 2012, teaching A Level Business Studies as well as becoming the Director of Football. Luke achieved his UEFA A Licence in 2014 and has since moulded his philosophy through extensive evaluation, becoming one of the most innovative and exciting young coaches in football. As an academic himself, his passion is firmly embedded in the equal combination of academic, social and sporting excellence, which is shown in the delivery and high level achievements of the Football Programme.

Jonathan Shafe

Jonathan is a History teacher and Assistant Housemaster at Bradfield and has also coached football, hockey and cricket. He read History at the University of Southampton and completed his PGCE at the University of the West of England, Bristol. Jonathan joined the College in 2014 having previously taught at Watford Grammar School for Boys and Aldenham School. At both of these schools he has been Director of Cricket and coached football, rugby and hockey.

Jonathan is passionate about teaching, coaching and sport and worked as Assistant Coach for the First team between 2014-2017. From 2018, he will be the Lead Coach for the U15A team as well as overseeing the development of the Junior Elite Programme.

Trevor Benstock

Trevor is the Director of IT at the College but also has a football and sports psychology background. He has followed his passion back into the game, joining the coaching staff in 2017 with a particular focus on mental-fitness and adaptive intelligence.

During his late 20’s, he gained a diploma in hypnotherapy and maintains a strong interest in mindfulness coupled with computer-aided brain training. Trevor’s aspiration is to bring about whole-team “flow state”, which allows athletes to tap into subtle but highly focused states of consciousness and collective cognisance.

Chris Best

Chris is currently the Head of History and has been Housemaster of Hillside since September 2019. He has also coached Football, Cricket and runs the College’s Cross Country programme – most significantly launching the whole school inter-house ‘steeplechase’ event. Chris also initiated the World Challenge expeditions at Bradfield, taking pupils on long-haul trips to Central America and Southern Africa.

Chris is passionate about his subject. He read History at the University of Kent and completed his PGCE at Roehampton University. Chris joined the College in 2012 having previously taught at Churcher’s College where he was a History teacher, Assistant Housemaster as well as a Cricket and Rugby coach. It was also here where Chris led a series of overseas trips, the last a 6-week trip to Nepal and India.

Chris has been hugely involved in the college’s Football Programme having coached the under 15A team between 2013 and 2017 and in 2018 became the Assistant Coach for the 1st XI.

James Fox

James is an Economics teacher and Assistant Housemaster at Bradfield. He completed a BA in Coach Education and Sports Development at the University of Bath graduating with First Class Honours and, having attended Bradfield as a pupil, returned as a member of staff in September 2014. As well as coaching the U16A team and supporting the 1st XI pre-season tours, James coaches a variety of sports including Hockey, Cricket and Netball. As a Bradfield pupil, James also represented and captained the U18 ISFA national team.

James’ professional ambitions are centred around Bradfield’s outstanding pastoral provision and he is in the final stages of completing a BSA Advanced Certificate in Pastoral Care. He values the importance of physical activity in providing a healthy foil to the rigours of independent education and sees his role as a coach as a platform for delivering Bradfield’s ‘Education for Life’ valuing the reward for hard work above everything else.

Richard Sanford

Richard is Housemaster of House-on-the-Hill (D) and a Physical Education teacher at Bradfield and has also coached Futsal, Cricket and Netball during his time at the College. He read Sports Science at the University of Brighton where he also completed his PGCE. Richard joined the College in 2011 having previously taught at Slough Grammar School where he held the positions of Head of Year and Head of PE. As well as achieving academically, as a youngster Richard signed schoolboy terms at Brentford FC and represented Berkshire County Cricket club.

Richard has coached the Under 14A team since his arrival in 2011 and is passionate about the development of the junior players, preparing them physically, technically and psychologically for their football journey whilst at the College and beyond.

Coach Education

Coach education is paramount to allow the best delivery for all pupils no matter what age or level they are playing. As a result we have developed our own ‘Bradfield Certificate in Coaching Football’ that is delivered to our coaches through both contact days and CPG (Continuous Professional Growth) support each year.

Our coaching mission statement is: “All players, pupils and persons will be visible to the coach in the implementation of self-improvement within the football club.” Another unique selling point is our educational psychology model that has been devised, implemented and improved year on year by the players and coaches.

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