To avoid bias, mentors swapped teams for the judging element, and those who made it through the first round of pitches presented to the final panel in Chapel. The ultimate winners were ‘Sting Stopper’, the fabulous creation of Nick (H), Ava (I), James (D), Immi (K), Eddie (D), Frankie (F), Ange (J) and Miles (G) and credit should also go to their mentor James Miller.
The innovation and creativity shown when pupils were given the freedom of the College to create their marketing materials was incredible. The presentations, logos, websites, marketing campaigns, social media accounts and advertisements pupils created were of a very high standard and they certainly embraced the opportunity.
Congratulations to you all for making Thursday’s Shell Advertising Challenge Day such a success. The energy, creativity and teamwork on display in the Old Gym were palpable and the presentations delivered to the mentors reinforced their engagement and grasp of the task.
Martin WhiteIt was an absolute pleasure to be involved in the Shell Advertising Challenge day. I had a terrific time mentoring my groups seeing their energy, enthusiasm and the enormous fun they had focusing on developing their plans for their business ideas. It was especially rewarding to ‘inform’ them about some of the more traditional communication channels that many of the mentors would be more familiar with. I did try to tell them that the world doesn’t revolve around Tik Tok; however, I’m not convinced that they believed me!
Mark Stevenson
